FAN ENGAGEMENT

Implementing a RELATIONAL verses TRANSACTIONAL approach is crucial to winning the HEARTS, MINDS and LOYALTY of today’s consumer. Deploying a deliberate process and reaching customers on their terms organically is inherently presumed and expected.

SDA’S TOP FIVE RULES OF ENGAGEMENT:

1. THINK RELATIONAL vs. TRANSACTIONAL – Forge a personal and genuine relationship year round with your customer!
2. BE AUTHENTIC – Be real, genuine, and organic … build it into your DNA and the very fabric of who you are!
3. OFFER COMPELLING VALUE PROPOSITIONS – Provide offers that have high –perceived value and then deliver on those promises!
4. DISSECT & SCRUTINIZE ALL DATA – Know your customer, know what they want, know where they are and then be relentless in pursuing them and keeping them!
5. CREATE LEADING CURB-TO-CURB EXPERIENCES – From the time they leave their driveway until they return, the entire experience should be F.I.R.M. Fun -Interactive – Relevant – Memorable!